Lou & Grey made a bold West Coast debut with their first-ever Los Angeles pop-up focused around their irresistibly inviting "So Crazy Cozy" event. Guests stepped into a whimsical cabin-inspired setting, surrounded by plush textures and the brand’s signature, sweater-inspired style. The experience extended beyond the pop-up itself, as an adjoining lounge fully immersed visitors in Lou & Grey’s world of comfort. With notable guests in attendance, the event radiated warmth and style, celebrating apparel that feels as good as it looks—and making every attendee wish they could stay just a little longer.