KPC partnered with LUCKY Energy Drink for a summer-long activation inside the Palma Day Club at Montauk Beach House. LUCKY is known as a flavor-forward no gimmick energy drink with ingredients you can actually pronounce. The goal was to create an engaging space to sample the product, but also attract attention to a mobile sampling activation that would drive guests around the beachy town of Montauk. We figured the best way to do that would be with a vintage dune buggy and a shuttle bus styled to look like you’re lying at a beach club in the French Riviera. OBVIOUSLY. Engagement was huge and LUCKY Energy was the talk of the town for bold flavors and stunning visuals that pulled people in to connect.